The 2026 High Phenolic selection highlights extra virgin olive oils distinguished not only by their sensory precision and expression of origin, but also by their remarkable polyphenolic content, evaluated through a rigorous combination of scientific analysis and tasting.
This category reflects a commitment to excellence beyond intensity alone — rewarding balance, structure and the integrity of phenolic expression.
Rooted in the European framework (EU Regulation No 432/2012), which recognises the protective effect of olive oil polyphenols on blood lipids from oxidative stress (minimum 5 mg of hydroxytyrosol and its derivatives per 20 g of oil), this category promotes a measured and meaningful interpretation of phenolic richness.
The scoring system reflects this philosophy: beyond numerical concentration, each distinction recognises the harmony between phenolic content, aromatic expression and overall sensory balance, avoiding any reductive approach based solely on analytical values.
Best of Show
GREECE — G TEAM Hypereleon Ultra Gold – Organic – 1350mg/kg
Premium Gold
GREECE — G TEAM Hypereleon Nutri Arcadian Mountains – Organic
🌍 My favorite olive oil spots when travelling — Episode #1: France 🇫🇷 When I travel, I always make time to connect with local olive oil producers — drawn not only to the oils themselves but to the stories, the landscapes, and the heartfelt traditions that shape them.
• CHÂTEAU D’ESTOUBLON (Provence) A majestic estate rooted in history since 1489, nestled in the Alpilles. Strolling through centuries-old olive groves and visiting their historic mill is like stepping into Provençal heritage. You can join intimate tastings of their oils and wines, or enjoy gourmet picnics in sun-drenched gardens—a refined yet relaxed immersion in terroir and elegance. Must taste: Beruguette
• DOMAINE JÒLIBOIS Provence, Vallée-des-Baux-de-Provence) An inspiring story of rebirth: Anne-Sophie Pellissier and Clément Pellissier revived 240 ha of abandoned groves. The largest olive estate in France now operates organically in a protected Natura 2000 area. Visits include walking among sustainably grown trees, seeing their mill, and tasting beautifully crafted oils, sometimes even harvesting them by hand. Olive oil tasting is proposed at the Domaine or in the beautiful shop in Saint Remy de Provence. Must taste: Aglandau, and olives maturées (organic)
• DOMAINE DE GERBAUD (Luberon) A small family-run estate at the foot of the Luberon, offering an intimate, organic experience. It’s a haven of calm where olive trees intertwine with vineyards, producing elegant, cold-pressed oils that reflect the purity of their terroir. (organic) Must taste: Blend
• DOMAINE MIRA LUNA (Provence) A poetic dialogue between the past and the future: traditional olive varieties meet innovative biodynamic practices. Nestled in the heart of Domaine de la Baume in Tourtour, an immersive journey in pure Provence. Mira Luna olive oil can be tasted at DOMAINE DE LA BAUME Must Taste: Petit Ribier & olives maturées (organic)
• Moulin à huile du DOMAINE DE PIERREDON (Occitanie) Tucked close to Nîmes, this historic mill embodies regional authenticity. They press local varieties—Picholine, Salonenque, Grossane, Verdale—with speed to preserve their fresh green-fruit character, delivering oils with notes of artichoke and fresh almond. A visit feels like a journey into living tradition. Must taste: Green fruity
✨ Why these visits are unforgettable Each estate weaves a unique narrative: a historic château, a mill turned revival project, a family nestled in the Luberon, or a biodynamic gem nestled in a protected domaine. Together, they offer more than olive oil — they offer memories, hospitality, and a sense of place that lingers long after the bottle is empty.
My tip: Remember that we are at the end of the season, if you are looking for the fresh sensations ask for the more intense cultivars, they will be amazing at this period of the year!
Chaired by Fil BUCCHINO, in partnership with ABANDONED GROVE
The OLIO NUOVO DAYS Ethical Awards were created to showcase positive environmental values and behaviors to inspire others to adopt them in their own lives.
OLIO NUOVO DAYS Ethical Awards wishes to contribute to positive social change by promoting fairness, inclusion, and respect for others.
OLIO NUOVO DAYS Ethical Awards would like to highlight a more just and equitable society where everyone has a fair chance to succeed.
While winning can be a desirable outcome, participating in OLIO NUOVO DAYS Ethical Awards is ultimately about more than just the final result. It’s about personal growth, fostering a positive community, and contributing to a wider culture of fairness and integrity.
We would like to thank all the producers for participating in this new competition:
Each of them is working on ways to make the world a better place.
Each of them deserves our respect, our encouragements and support.
ETHICAL AWARDS 2024 MEDALS
We created 3 awards for the 2024 edition:
The BEST OF SHOW to recognize a Global Vision and Actions.
The GREEN GUARDIAN AWARD to recognize and reward Environmental Responsibility, Commitment and Actions.
The GREEN COMMUNITY AWARD to recognize and reward the Respect and Care to the Community.
Vendredi 29 mars 2024, 9h30/17h00, Ecole Ferrandi Paris
L’huile d’olive, ce bon gras, celui recommandé par les nutritionnistes et le corps médical s’impose dans notre mode de vie. Mais comment reconnaitre une bonne huile d’olive ?
Est-ce qu’une huile d’olive de grande surface sera aussi bonne pour ma santé que celle rapportée de chez un petit producteur de Provence ou de Crète ?
Comment remplacer le beurre par l’huile d’olive dans une recette ? La quantité est-elle la même ?
Le terroir existe-t-il pour l’huile d’olive ?
Quel est le goût de l’huile d’olive ? Le fruité est-il un goût ?
Est-il sain de cuire à l’huile d’olive ?
Quelles indications regarder prioritairement sur l’étiquette d’une bouteille d’huile d’olive ?
Toutes ces questions existentiellement végétales et bien d’autres seront abordées VENDREDI 29 mars prochain lors de la MASTER CLASS Olio Nuovo Days à l’École FERRANDI Paris.
En présence d’experts français et internationaux, ne manquez pas ce rendez-vous annuel avec Olio Nuovo Days qui révélera les meilleures huiles d’olive 2024 à l’issu de la MASTER CLASS.
Sur inscription : north@olio-nuovo.com 280€ la journée de formation.
Journée organisée par OLIO NUOVO DAYS dans le cadre de sa compétition internationale hémisphère nord 2024 en partenariat avec l’École FERRANDI Paris.
PROGRAMME PRÉVISIONNEL
LA DEGUSTATION HÉDONISTE
Comment déguster une huile d’olive ?
LES CRITÈRES POUR CHOISIR UNE HUILE D’OLIVE Alexandra Paris, France Olive
1/ la bouteille signes extérieurs de richesse intérieure ?
2/ l’importance de la première impression de dégustation
LA DEGUSTATION EN CONCOURS Kostas Liris, Emmanuelle Dechelette, Alexis Kerner
Qu’est-ce qu’une “huile de concours” ?
La méthode de dégustation d’un jury professionnel
LA PRODUCTION 2023/24 France + International Kostas Liris, Alexandra Paris
BILAN DE LA DERNIÈRE RÉCOLTE Impact sur la qualité, impact sur le prix
COMMENT REPÉRER UN DÉFAUT DANS L’HUILE D’OLIVE ? Emmanuelle Dechelette, Alexandra Paris
LE CAS DU GOÛT À L’ANCIENNE « une exception française »
LES HUILES MONOVARIÉTALES Kostas Liris, Emmanuelle Dechelette
L’obsession de la MONOVARIÉTÉ, atout qualité ou argument marketing ?
LES HUILES DE TERROIR Kostas Liris
Dégustation comparative, gros plan sur la KORONEIKI.
ABANDONED GROVE Fil Bucchino
Restaurer des oliveraies abandonnees en Toscane, le projet fou d’un bassiste de Toronto.
TOUT SAVOIR SUR LES POLYPHENOLS Christophe Lavelle, PhD
A quoi servent les polyphénols dans l’huile d’olive ?
Mythe et réalités pour la santé
CUISINER AVEC DES HUILES D’OLIVE FRUITE INTENSE Christophe Lavelle, PhD
Les polyphénols ont ils un goût ?
POLYPHENOLS ET AGRONOMIEKostas Liris
Conditions climatiques & taux de polyphenols
Les variétés et les conditions climatiques qui optimisent la génération de polyphénols
GUIDE DE CONSOMMATION DES HUILES D’OLIVE SELON LA VARIETE/FRUITE Emmanuelle Dechelette
The New edition of Olio Nuovo Days’ Ethical Awards
Chaired by Fil Bucchino, and in partnership with Abandoned Grove.
Today’s consumer is concerned not only with the quality of the product but also respect for the environment and people.
The contribution of olive oil producers to a better future matters. Many of them are a changemakers committed to significantly impacting and contributing to a more sustainable future in the olive oil sector.
This is why Olio Nuovo Days’ Ethical Award and Abandoned Grove will pay tribute to the work of those producers and give the Ethical Prize to one producer.
For their amazing work to support its employees to achieve a primary or high school level with dedicated program available at ZUCCARDI’s Farm in partnership with the local institutions.
Miguel ZUCCARDI:
“The company’s actions for employees are based on the company’s guiding values. (..) Women in management and leadership positions. In addition, it has a children facility and a flexible maternity program so that mothers can continue to exercise their professional careers.
Training is promoted with schools in the area to help young people enter the labour market. Also, the employees of the company can finish their studies and encourage the community to continue with their secondary and primary education. In terms of education, 62 employees of our company graduated from secondary school in 2022 after three years of study. The kindergartens on two of our farms have a total of 80 children participating in the program”.
For their great support to Women and seeking for excellence.
Francisco GARCIA (co-founder of puertas de Guarilihue):
“Gender equality is very important and we have applied it to our employees, both in terms of decent pay, flexible working hours and incentives for their work. Our objective is to seek to be an EVOO of excellence and to remain in that position, something that we have been able to achieve and maintain during the last 5 years, through recognition in Chile (Guia Oliva) and abroad (Argentina, Italy, Spain, France, Greece)”.
For their commitment to sustainability, with carbon balance and inventory of fauna.
Alexandre MARCHETTI:
“half of our 1000 hectares are protected areas. We carry out an inventory of fauna, we make use of the MIP, integrated control of pests and diseases to reduce the application of unnecessary products, we carry out the manufacture of organic compounds inside the farm, the carbon inventory.
We have guidelines and norms of conduct, seeking to value the history and culture of the region and local communities. Quality and respect for the consumer, compliance with the law, offering fair wages to employees”.
Olive oil is not only a staple in Mediterranean cuisine but also a versatile ingredient with numerous health benefits. While many people associate olive oil with adult nutrition, it is equally beneficial for children. Packed with essential nutrients and healthy fats, olive oil can be a valuable addition to your child’s diet. Let’s explore the wonderful benefits of olive oil for kids.
Nutrient-Rich:
Olive oil is a rich source of important nutrients, including vitamin E, vitamin K, and antioxidants. These nutrients play a crucial role in supporting your child’s overall growth and development. Vitamin E promotes healthy skin, while vitamin K is essential for proper blood clotting. Antioxidants help protect cells from damage caused by free radicals, supporting the immune system.
Heart-Healthy Fats:
Olive oil is predominantly made up of monounsaturated fats, which are considered heart-healthy fats. These fats can help reduce the risk of heart disease and maintain healthy cholesterol levels. Including olive oil in your child’s diet can promote cardiovascular health from an early age and establish healthy eating habits for the future.
Digestive Health:
Olive oil is known for its mild laxative properties, making it beneficial for digestive health in children. It can help regulate bowel movements and prevent constipation. Including small amounts of olive oil in your child’s meals can promote a healthy digestive system and relieve common digestive issues.
Brain Development:
The healthy fats present in olive oil are crucial for brain development in children. The brain is primarily composed of fat, and adequate intake of healthy fats is essential for optimal cognitive function. The monounsaturated fats in olive oil contribute to healthy brain development, supporting memory, concentration, and overall cognitive abilities.
Bone Health:
Olive oil contains vitamin K, which plays a vital role in bone health. It helps in the absorption of calcium and other minerals necessary for strong and healthy bones. Including olive oil in your child’s diet can aid in the development of a robust skeletal system, reducing the risk of fractures and promoting overall bone health.
Flavorful Addition to Meals:
Olive oil adds a delightful flavor to various dishes, making it an excellent addition to your child’s meals. Whether drizzled over salads, used in homemade dressings, or added to cooked vegetables, it can enhance the taste of food and make it more appealing to children. By incorporating olive oil into their meals, you can encourage healthy eating habits and introduce them to a range of delicious flavors.
The Wonderful Benefits of Olive Oil for Kids
From supporting overall growth and development to promoting heart health, digestive health, brain development, and bone health, olive oil offers a myriad of benefits for children. Including olive oil in your child’s diet can be a simple and effective way to provide essential nutrients and healthy fats. However, as with any dietary changes, it’s essential to consult with a pediatrician or a nutritionist to determine the appropriate amount of olive oil based on your child’s age, dietary needs, and any specific health considerations.
OLIVE KIDS AWARDS, how to learn to taste with olive oil? This unique olive oil competition is open to kids from 5 to 12 to teach them how to taste and get to know better how works sensory analysis.
With OLIVE KIDS AWARDS, the kids learn, they understand, and they can make their own choice!
We believe that when the children understand what they like, they also understand what is good.
Congratulations to:
Nicolas, Romeo, Lorenzo, Anselm, Anton, Clémence, Nils, Victoire, Roxane, Issa, Rita, Odisseas, Iassonas, Benjamin, Daniel, Matilda, Adam, Claire & Braulio from the following teams:
Austria, Brazil, Estonia, France, Greece, Portugal
and to their parents.
This year, with the Southern hemisphere competition, we would like to pay tribute to the amazing work done by the brazilian olive oil producer VERDE LOURO AZEITE who raises awareness among younger generations with 2 EVOOs for kids:
“we wanted packaging that caught their attention and encouraged their consumption of extra virgin olive oil”
Made with the Arbequina variety, more mature, with a smooth and fruity flavor. Ideal for introducing into the diet of children and babies from 6 months of age. Rich in vitamins A, D, E and K, Omega 6 and 9, it regulates the intestinal flora, balances the immune system, helping in the development and growth of children.
Made with the Koroneiki variety, more mature, with a smooth and fruity flavor. Ideal for introducing into the diet of children and babies from 6 months of age. Rich in vitamins A, D, E and K, Omega 6 and 9, it regulates the intestinal flora, balances the immune system, helping in the development and growth of children.
PLEASE NOTE THAT THE RESULTS OF THE OLIVE KIDS AWARDS WILL BE PUBLISHED SEPTEMBER 11th. STAY TUNED!
Organized by the government of ABU DHABI, by the CULTURAL PROGRAMS & HERITAGE FESTIVALS COMMITTEE, the festival will be staging the second edition of the best olive oil competition.
After a successful edition dedicated to the Southern Hemisphere in 2022, Liwa Date Festival & Auction launches the Golden Liwa Olive Oil Competition Northern Hemisphere in 2023.
A jury of renowned olive oil experts will be traveling from all over the world will be gathering in Liwa for this unique in-person competition.
The Liwa Date Festival & Auction is one of the most important events and the largest date festival in the United Arab Emirates.
ORGANISATION & CONTACT
The CULTURAL PROGRAMS & HERITAGE FESTIVALS COMMITTEE of Abu Dhabi has once again entrusted the organization and coordination of the competition to Culture Olive, organizer of Olio Nuovo Days since 2016. If you have any questions, please do not hesitate to contact Emmanuelle Dechelette: liwa@culture-olive.org
JURY TEAM LIWA 2023
The first three places will be very generously rewarded:
WHY SHOULD YOU TAKE PART? To showcase your olive oil in the United Arab Emirates to a very select public with a taste for novelties… And probably also for a chance to win one of the three first prizes….
WHO CAN ENTER THIS COMPETITION?
This very exclusive competition is reserved for olive oils from the last season, produced in the northern hemisphere and having won at least one gold medal in a competition this year (a proof of the award has to be provided).
REGISTRATION FEE
The entry fee is 110 euros, with the option of entering 1, 2 or 3 references for a single brand (each reference entered must be able to prove a gold medal).
HOW MANY BOTTLES SHOULD YOU PROVIDE? Each entry has to provide 6 bottles of 0.5L to Abu Dhabi no later than September 14, 2023. The address will be communicated after acceptance of your file.
OLIVE OIL BAR IN SAINT TROPEZ “LES MOULINS DE RAMATUELLE”
Olio Nuovo Days was honored to introduce some of the best EVOOs from Northern and Southern Hemisphere to a very exclusive event organized by WESTHOLME in Saint Tropez on June 14th.
Extra Virgin Olive Oils could be tasted at the bar with olive oil sommelier Emmanuelle Dechelette.
From French Olive Oil known as old fashioned style taste to Freshly squeezed Extra Virgin Olive Oils from Brazil with and Uruguay and a wide range of different tastes could give an idea of the many tastes you can experience with olive oil.
OLIVE OIL BAR IN PROGRESS
Like wine, olive oil taste very different depending on the cultivar, the soil (terroir), the climate conditions and savoir-faire.
Olive Oil bar is a very good start to experience olive oil tasting.
Olive oil bar is an amazing experience. It can be organized for a party, a cocktail… For more informations, please contact us:emmanuelle@olio-nuovo.com
Learn how to taste Extra Virgin Olive Oil with a team of professional tasters:
From Olio Nuovo Days’competition: Kostas Liris, President of the jury, Dr Sonda Laroussi Mezghani, and Marcelo Scofano, panel leaders.
And to learn the truth about the benefits of EVOO, Christophe Lavelle PhD, professor of food chemistry and researcher in molecular biophysics, epigenetics and food.
An intensive 4 hours course with a crowning final:
the winners of Olio Nuovo Days 2023 will be unveiled at the end of the MASTER CLASS, on March 24th.
WHEN? March 24th from 4:00pm to 8:00pm WHERE?Bacchus Tasting Room atInstitut Le Cordon Bleu Paris, 15 quai André Citroën, 75015. WHO?Everyone can register. Special fee for the producers. WHAT?Learning and Tasting of Extra Virgin Olive Oils+ unveiled of the Winners Northern hemisphere Edition 2023. HOW TO REGISTER? Fee + Registration on request north@olio-nuovo.com
Please note that the registration is LIMITED TO 32 persons
INTRODUCTION TO THE GEOGRAPHY OF THE OLIVE TREE 15 MN*
2 hemispheres, 2 harvests.
Marcelo SCOFANO, Emmanuelle DECHELETTE
TASTING 30 MN*
TASTING OF RARE EVOOs from the 2 hemispheres :
Brazil harvested February 2023 & Canada harvested October 2022
Personal vs Objective (scientifically unbiased)
Pathways of taste
What really tastes Olive Oil?
Christophe LAVELLE PhD, Dr Sonda LAROUSSI MEZGHANI, Marcelo SCOFANO
DEFECTS OR A PROBLEM OF PERCEPTION? 20 MN*
DEFECTS smelling + THE CASE OF THE 2-DECENAL
The interesting case of 2-Decenal and of people sensitive to coriander….
Kostas LIRIS, Dr Sonda LAROUSSI MEZGHANI, Christophe LAVELLE PhD
COOKING WITH EVOO 20 MN*
Preconceived notions
Tips & tricks
Christophe LAVELLE PhD, Marcelo SCOFANO
HOW TO RECOGNIZE HIGH QUALITY EVOO ?: 20 MN*
SMELLING EVOO
Fruity evaluation tips
How to score an EVOO like in a competition
Dr Sonda LAROUSSI-MEZGHANI, Kostas LIRIS
QUALITY, TASTING & SCORING LIKE PROFESSIONAL TASTERS
60 MN*
BLIND TASTING of Olio Nuovo Days’ best scored EVOOs
Tasting evaluation
Kostas LIRIS, Dr Sonda LAROUSSI-MEZGHANI, Marcelo SCOFANO
ANNOUNCEMENT OF RESULTS, DEBATE & CHAMPAGNE
version française
OLIO NUOVO DAYS, THE MASTERCLASS
Apprenez à goûter l’huile d’olive comme des professionnels avec l’équipe du concours OLIO NUOVO DAYS:
Master Class présentée par Kostas Liris, President du jury, Dr Sonda Laroussi Mezghani, et Marcelo Scofano, Chefs de panel.
Et pour connaitre la vérité sur les allégations santé de l’huile d’olive, Christophe Lavelle PhD, professeur de chimie, chercheur en biophysique moléculaire, épigénétique, professeur des professeurs de cuisine et spécialiste de l’alimentation.
4 heures de cours intensifs, et l’annonce des gagnants du concours Hémisphère Nord:
Les gagnants du concours Olio Nuovo Days s hémisphère Nord 2023 seront annoncés à l’indue de la MASTER CLASS.
QUAND? 24 mars de 16h00 à 20h00 OÙ?Sallede dégustation Bacchus, Institut Le Cordon Bleu Paris, 15 quai André Citroën, 75015. QUI? Inscription ouverte à tous. Tarif sur demande. Offre spéciale pour les producteurs. QUOI?Apprendre à déguster l’Huile d’Olive Vierge Extra+ annonce des gagnants de la dernière édition du concours. COMMENT PARTICIPER? Tarif + Inscription sur demande auprès de: north@olio-nuovo.com
Restoring and preserving familial roots thanks to the olive tree.
The roots of the olive tree run deep, often halfway around the world. Here we share the stories of two producers for whom the olive tree has a special significance. These producers have familial links to the olive tree and have put down new roots in ancestral lands from where their families were once uprooted.
Steve Luczo from the United States and Michaël Zeitoun from France are both tending olive groves and managing farms in their parents’ lands of origin, Sicily and Tunisia respectively. For these producers, nurturing the olive tree is a way to pay homage to their ancestors and re-establish a link with their familial land.
STEVE LUCZO: FROM THE UNITED STATES BACK TO SICILY
Steve Luczo hails from the United States but has family roots in Sicily, the Mediterranean island in Italy’s deep south. It’s only relatively recently that he reconnected with his ancestral lands which today make up part of Bona Furtuna, a 300-hectare organic farm of 12,000 olive trees near Corleone.
BONA FURTUNA in Sicily
“The grove is on a farm that includes the land of my maternal grandparents,” he says by way of introduction to the story of Bona Furtuna. “My grandmother told me of the beauty of the land from where she came. When I was 10 years old, I made a promise to myself to one day find the land and try to have it brought back into our family. We were able to acquire the small piece of land she was born on in 2012. Since that time we have acquired an additional, surrounding 350 hectares and we cultivated about 30 hectares for olive trees.”
Revival of an ancient Sicilian cultivar
What first began as a way to pay tribute to his father’s dream eventually became an encompassing passion. “When I first embarked on this adventure in olive oil, it was as a homage to my father. He had never asked me to take care of his olive trees, and before his death had told me to do what I like with the grove. I think that maybe he wanted that I don’t do anything at all, because he understood that it would be a challenge for me, especially because I wasn’t in Tunisia and would have to travel back and forth.”
After acquiring the land in 2012, an irrigation system was developed to guide water from a nearby natural spring to the farm. A few months later, the first olive trees were planted in addition to the property’s existing 1000-year-old trees. Today 13 different olive varieties, almost all native to Sicily, are produced at Bona Furtuna. These include a rare ancient cultivar called Biancolilla Centirara which was discovered and revived by the scientist Dr. Pasquale Marino, who is today the farm’s master botanist.
“The single varietal olive oil has won numerous awards globally,” says Luczo of Bona Furtuna’s extra virgin Biancolilla Centirara olive oil. “The oil is green, clear and brilliant. On the nose it is of medium fruit of green olives with hints of flowers and aromatic herbs. On the palate, it is bitter and spicy with an aftertaste of artichoke, almond, tomato leaves and spices.”
BONA FURTUNA Biancolilla
Trials and tribulations
“Coordinating activities between Italy and the USA is a challenge, but one we undertake with great pride and respect each day,” says Luczo about the demanding work of running an olive farm. Olives are harvested by hand here and processed immediately on-site with the farm’s Alfa Laval press. A selection of award-winning monovarietals, blends and infused olive oils are currently sold in the United States via the Bona Furtuna website, with teams in Italy and the United States supporting the business side of things.
He reveals that other challenges faced by the farm are largely related to nature, in addition to local regulations. “We are an organic producer, so the battle against pests, weather and other threats is always more of a challenge in terms of effectiveness and costs. These costs are difficult to pass on to consumers, and the additional government regulation that is required for organic producers is also difficult to manage from a cost and responsiveness perspective.”
Home is where the olive farm is
Having kept his promise to himself and recovered his grandmother’s land where his family heritage has been traced back at least eight generations, Luczo feels a deep connection with the farm he has nurtured. “Since the farm is on the land where my maternal grandparents were born, it feels part of me whenever we are there,” he says.
“This has been an amazing journey for everyone at Bona Furtuna,” he adds. “Our goal is to provide the healthiest and best food products that Italy has to offer, while also providing a successful path to others in Sicily. We have invested our time, money and energy into the project for 10 years now, and I feel we will be in a position to be cash flow positive within the next 2-3 years. If we are able to do this, and do it in a way where we have respected our values and respected the land, we will have accomplished something of which we can all be very proud.”
MICHAËL ZEITOUN: BETWEEN FRANCE AND TUNISIA
Michaël Zeitoun is a real estate professional living in France who also manages and runs La Maison Parcelle 26, an olive farm and olive oil business in Tunisia, the seeds of which were first planted by his father. Born in Tunisia, his father left the country at independence in 1956 like many other Tunisian Jews had done at the time, and moved to France. “But he never really cut ties with the country,” says Zeitoun. “When I was a child we would spend every summer there.”
PARCELLE 26 Laurence et Mickaël ZEITOUN
From father to son
At 82, his father returned to Tunisia and fell ill shortly afterwards with leukemia. Though he was given only six months to live, he made a miraculous recovery. Then at 86 years of age, he decided to plant some olive trees: 60,000 trees of the Chetoui and Arbequina varieties on land in Zaghouan Governorate, just south of the capital Tunis. “He always had a certain nostalgia for his father’s olive trees,” says Zeitoun. “And one day he said to me: ‘I’m going to plant some olive trees.’ He bought some land and planted them, and this is the olive farm that I’m managing now.”
Unfortunately his father passed away two months before the appearance of his first olives. By then the trees were four or five years old. “One month after his death I found myself with all these trees full of olives. And I didn’t know what to do with them. But since this was his very last project, I wanted to do my best to take care of the grove,” says Zeitoun of the beginnings of La Maison Parcelle 26.
Zeitoun spent two years working to bring the farm to a state of optimal production. “It was difficult for me at the beginning to travel so often to Tunisia from France. I have my family and job in France. And I had no clue about agriculture. For the first two and a half years I would travel to Tunisia every two or three weeks to check on the work going on at the farm. I also spent this time learning and reading a lot about olive cultivation.”
From a homage to a passion
What first began as a way to pay tribute to his father’s dream eventually became an encompassing passion. “When I first embarked on this adventure in olive oil, it was as a homage to my father. He had never asked me to take care of his olive trees, and before his death had told me to do what I like with the grove. I think that maybe he wanted that I don’t do anything at all, because he understood that it would be a challenge for me, especially because I wasn’t in Tunisia and would have to travel back and forth.”
Zeitoun came to realise that his father had planted the olive grove after recovering from his illness as a sort of testament, a way to leave something tangible behind him. “I wanted to finish the work that he had started in a proper way. But I went further by building up the farm and setting up the mill. I don’t think he had imagined that I would go so far,” he says.
Creation of a premium olive oil brand
The next step was to create a premium olive oil brand, Parcelle 26, from scratch which involved overseeing its production, creating a website and webshop, and setting up an olive mill on-site. “I wanted to take over and develop my father’s grove as a homage to him, but I wanted to go even further and launch a premium olive oil as a mark of appreciation for his work,” he says of his venture. La Maison Parcelle 26’s olive oil production unit was launched in November 2019, with the very first bottles of olive oil making an appearance before the first Covid lockdown. Today Parcelle 26’s award-winning monovarietals and blends are sold in France, Belgium and Luxembourg.
“My objective is to make the best oil possible,” says Zeitoun. “So every year after the olives have been harvested and pressed, I start work on producing the best olives possible for the following year. It’s a passion as well as a challenge, and I constantly ask myself what I can improve. This year I’m experimenting with using organic fertilisers instead of compost. So every year I start again, by aiming to do better and more.”
The world’s best olive oils are coming to Paris again this March during the 7th edition of Olio Nuovo Days. The Ritz-Escoffier School at the iconic Ritz Paris on place Vendôme will be the prestigious venue for this international olive oil competition taking place from March 22nd to 24th.
To join the Olio Nuovo Days Masterclass on March 24th, register your interest by contacting Olio Nuovo Days at north@olio-nuovo.com
From condiment to super food: high-phenolic olive oil is a growing trend
Polyphenols make up only two per cent of the total mass of olive oil. But these magic compounds are what make extra virgin olive oil an elixir. Polyphenols are powerful antioxidants that fight disease-causing free radicals. Numerous studies have scientifically proven the many health benefits of extra virgin olive oil, in particular its beneficial effects on cardiovascular health and cognitive function. It also lowers cholesterol levels and blood pressure, and reduces inflammation in the body. Thanks to these health-boosting powers, olive oil is much more than a condiment, it’s a healthy food. And it’s in high demand.
Some of the olive varieties known to have a particularly high polyphenol content include Coratina from Italy, Picual and Conicabra from Spain, Istrska Belica/Istarska Bjelica (Istrian White) from Slovenia and Croatia, Koroneiki from Greece, Chetoui from Tunisia, and Aglandau from France, to name only a few.
In the EU, a high phenolic oil is defined as one with at least 250mg of polyphenols per kilogram of olive oil. According to a 2012 EU regulation, the producers of olive oils containing “at least 5 mg of hydroxytyrosol and its derivatives per 20 g of olive oil” can label their oils with the following health claim: “Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress.”
The rise in interest in high-phenolic olive oils is also reflected in the health claim award category being added to international competitions in recent years. A Health Claim prize is one of the three awards which will be presented at Olio Nuovo Days 2023, the other two being Best Extra Virgin Olive Oil, and Best Pressed-Infused Olive Oil.
“This authorised health claim has encouraged growers to try to analyse and evaluate the polyphenol content of their oils, so in the last decade the interest of growers and consumers in olive oils with high polyphenol content is increasing,” confirms olive oil expert Milena Bučar Miklavčič of the Institute for Oliveculture in Koper, Slovenia. “As we know that pungency and bitterness are not favoured by consumers and that olive oils with high polyphenol content are mostly inharmonious, it very useful to have a health claim category at competitions.”
250mg of polyphenols per kilogram is modest when compared to the analysis results achieved by olive growers producing oil from high-phenolic varieties. Christine Cheylan, a French olive oil consultant for Domaine de Leos who also runs her own mill in Provence, has seen phenolic levels over 600 for her Aglandau oil. “Though it’s a variety that’s much appreciated for its taste, it’s only those who know about olive oil, the insiders, who are interested in polyphenol content,” she says. “Olive oil is still perceived as a condiment and is not considered for its medicinal virtues.”
Meanwhile in other parts of Europe, awareness of olive oil’s superfood status is growing. Producer and scientist Danijel Stojković Kukulin of Terra Centuria in Slovenia, describes a ‘movement’ that he first initiated because of his own appreciation of olive oil rich in polyphenols. “At the beginning there were very few people asking for high phenolic olive oils, but because of education of potential consumers, marketing and promotion, and scientific papers confirming the many benefits of high phenolic olive oil, many are asking specifically for this kind of extra virgin olive oil.”
This experience is echoed by producer Davor Dubokovič of Monte Rosso in Croatia: “The decision to promote extra virgin olive oil as a healthy option is not simply a marketing strategy, but rather a recognition of its long-standing medicinal properties,” he says. “While initially demand for high phenolic olive oil was low, education, marketing, and scientific research have led to a greater understanding and appreciation for its many benefits, resulting in more people specifically requesting this type of extra virgin olive oil.”
With an eye on increasing levels of health-boosting phenolic compounds in their olive oil, over the past few years producers have been working at adjusting harvest times and adapting production methods. “The final numbers and composition of polyphenols in olive oil are greatly affected by the decisions of a producer,” says Kukulin. “Choosing the best varieties to produce this kind of oil is the first step. The second important decision is when and how to harvest the olives. Generally it is better to harvest the olives very early when they are still unripe. Also the olives should not be damaged and processed immediately after harvest.”
The processing stage is also vital when it comes to preserving polyphenol content, according to Cheylan, the French producer and miller. “We press olives picked during the day on that same night to avoid fermentation and not lose phenolic content,” she says. “When it comes to the pressing process, to preserve the polyphenols you have to avoid adding too much water. Water is generally added in the mixing tanks, some add it to avoid jamming at the level of the grinder, and also at the decantation at the final centrifuge stage. The less water you add, the more polyphenols you preserve. When it comes to settings, there is no specific setting but of course you have to avoid heat, this is vital.”
Finally, storage is essential when it comes to high-phenolic olive oils which lose their beneficial properties quickly if exposed to heat, light and air. “The storage and bottling conditions are very important to maintain the polyphenol content of the olive oil,” confirms Dubokovič. “Exposure to light, high temperature and air can cause oxidation and degradation of polyphenols, so it’s essential to store the oil in a dark, cool and sealed container. We also use noble gas argon when filling olive oil on our filling line for each bottle separately. With this, we make a cover that additionally protects the olive oil from oxidation.”
Judging high-phenolic olive oils: more than a numbers game
Olive oils entered into the Health Claim award category at Olio Nuovo Days are required to have a certificate of chemical analysis based on the standard recognised by the European Union which reveals the level of phenolic content. However, numbers are not the only factor taken into consideration when judging a high-phenolic olive oil.
“When we are judging high-phenolic olive oils, we are first of all checking to see if there are no defects,” says Kostas Liris, Olio Nuovo Days jury chairman. “And then we give points based on the phenolic compounds and of the taste. If it’s a quality oil, it should have no defect and it should have the highest possible phenolic compounds.”
The entry deadline for the Olio Nuovo Days competition is February 10th, 2023. For more information contact north@olio-nuovo.com
To join the Olio Nuovo Days Masterclass on March 24th, register your interest by contacting Olio Nuovo Days at north@olio-nuovo.com
Few can resist a quality extra virgin olive oil enhanced with the flavours of fruits, herbs or even spices. A touch of olive oil embellished with natural flavours can elevate a dish, or add a delicious finishing touch to an appetiser. Some of the most popular flavouring ingredients for olive oil include chilli, orange, lemon, garlic, or basil.
Of course, there is a fine art to creating the perfectly extracted-infused olive oil, which is also one of high quality. If not dosed correctly, its flavour can be overpowering. Sometimes flavours or essences are deliberately used to mask defects in an olive oil. Also, instead of pure extracts, low quality chemical compounds are added instead – “truffle” oil is a good example.
Flavoured, infused or extracted? When it comes to appellations, the names used for these specialty olive oils can vary and are sometimes used interchangeably. Oils described as “flavoured” or “aromatic” are usually mixed with aromas or essences, while an “infused” oil is one to which an ingredient has been added to olive oil after it has already been extracted. “Extracted” oils are produced by extracting the olives along with the fruit or herb at the same time during the milling process. These are also sometimes called fused oils.
Pressed-infused olive oils: an increasing trend
“Best Extracted-Infused Olive Oil” is one of three prize categories for which awards will be granted at Olio Nuovo Days 2023, the other two being Best Extra Virgin Olive Oil, and Health Claim. The inclusion of the “extracted-infused” prize category in the competition reflects the growing market for these specialty olive oil products.
“Five years ago there were very few competitions with awards for extracted-infused olive oils,” says Kostas Liris, olive oil expert and Olio Nuovo Days 2023 jury chairman. “Nowadays it’s very common. There are no academic rules in this competition except for the balance of flavour, because this product no longer falls under the category of extra virgin olive oil. It is a dressing of extra virgin olive oil plus the fruit which can be used in different ways, and made in different ways. There’s a huge market for it and it’s growing day after day.”
PENA LUNA BASIL Olive Oil
Extracted-infused olive oils are also often an entryway into the world of olive oil for consumers who are not familiar with the premium extra virgin variety. “Here in Spain, our flavoured oils are very popular,” confirm Marina and Carmen Segura of AOVE Peña Luna. “We first introduced our olive oils flavoured with lemon, mandarin orange, and basil, because we wanted to try something new, while the garlic one is our newest variety. We’re innovating and have ideas for new flavoured oils in the works.”
Producer Mounir Boussetta of Domaine de Segermès in Tunisia sees a steadily growing interest in extracted-infused olive oils. “I think there’s a gradual change that’s happening when it comes to these olive oils,” he says. “Those who love olive oil are curious to try them. This trend to make extracted-infused oils is growing but will really take off as we see more quality oils which don’t use chemical additives.”
SEGERMES Clementine CASSAR
Boussetta produces high-quality extracted-infused olive oils enhanced with the flavours of clementine, lemon, mint, and wild fennel, as well as another more uncommon ingredient: bergamot. “Our bergamot and clementine olive oils are among our biggest sellers,” he reveals. “Bergamote has a very particular taste and smell. I first tasted an oil with bergamot in a shop in France and I liked it. Once back in Tunisia, I sourced local organic bergamot fruits and experimented with three different doses and chose the one I liked best.”
Producing a high-quality EXTRACTED-infused olive oil
Unlike extra virgin olive oil, which needs to be made following an exact process to receive this appellation, the scope for extracted-infused olive oils is wide open. “There are different ways of making a good aromatic olive oil,” says Liris. “You can crush fresh fruits together with the olives. You can make an infusion of fresh fruits with olive oil. And you can use essential oils, but they have to be extracted from fruits and not made in a laboratory. There’s no regulation that says you have to use fresh fruits that are crushed, or how essential oils should be produced.”
As olive oil is its base, to have a high-quality pressed-infused product, this base should be an extra virgin olive oil. The flavouring ingredient should then itself be one of high quality, made with the freshest ingredients, or of entirely natural aromas or extractions. Then comes the production process itself.
Producers such as Peña Luna and Segermès insist on pressing the fruit or aromatic ingredient together with the olives in order to ensure the highest quality result. “The process is actually quite simple,” says Boussetta of Segermès. “We press the olives and at the same time add the fruit or herb, according to a defined dosage. The molecules of the olive oil and the molecules of the flavouring ingredient malaxate together. But another vital factor is the timing, which adds the secret magic touch. The result should be a balanced product, which means that neither ingredient should dominate.”
PENA LUNA pressed with GARLIC
SEGERMES pressed & organic
An award for Best Pressed (extracted) -Infused Olive Oil at Olio Nuovo Days 2023
With no hard and fast rules governing pressed-infused olive oil, how are these specialty products judged at international competitions? Liris sheds some light on the process: “We use a different tasting sheet for the category of pressed-infused olive oils. What’s most important is we must be able to distinguish the olive oil and the flavour because many times the flavour dominates the olive oil. And when we have a mix of various flavours sometimes it’s very hard to understand the difference between one and the other. But it’s similar to judging an olive oil, the olive oil that gets more points is an olive oil that has complexity and you can distinguish its aromas one by one.”
The entry deadline for the Olio Nuovo Days competition is February 10th, 2023. For more information contact north@olio-nuovo.com
To join the Olio Nuovo Days Masterclass at Le Cordon Bleu Paris, March 24th, register your interest by contacting Olio Nuovo Days at north@olio-nuovo.com